brand
noun/brænd/
Слово англійською: brand
Переклад brand українською: ма́рка (о́дягу і т. д.), бренд, клеймо́, тавро́
Детальний опис
- a type of product, service, etc. made or offered by a particular company under a particular name
- a well-known brand of toothpaste
- (British English) You pay less for the supermarket's own brand.
- (North American English) You pay less for the store brand.
- luxury/premium brands
- We compared our product with the leading brands.
- How can we build our brand?
- brand loyalty (= when customers continue buying the same brand)
- brand awareness/recognition
- brand image/values
- a particular type or kind of something
- an unorthodox brand of humour
- I don’t think Bertha would appreciate your particular brand of sympathy.
- a mark made with a piece of hot metal, especially on farm animals to show who owns them
Word OriginOld English brand ‘burning’, of Germanic origin; related to German Brand, also to burn. The verb sense ‘mark permanently with a hot iron’ dates from late Middle English, giving rise to the noun sense ‘a mark of ownership made by branding’ (mid 17th cent.), which developed in to sense (1) (early 19th cent.).
Idioms
on brand
- matching the image that a company or organization wants people to have of its products or services
- My job is to make sure that all our communications remain on brand.